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Conversing with the Customer: Beware of using too many nouns

 

Not long ago, I wanted to upgrade my phone. To begin my research, I went to a webpage that I’d visited many times before. Right in the center of the white, nearly empty page was one word — APPLE. Ten minutes later, I joined 90 million other satisfied customers as the proud owner of an iPhone.

As a marketer, Apple’s minimalistic marketing may be appealing to you, and you might even be tempted to try a similar approach. But here’s the catch. You are not Steve Jobs, and your company is not the largest tech provider in the world. Apple has earned the right to use a single noun on its landing page. You and I have not. In fact, very few brands can get away with simply using a noun or two as their value proposition because a webpage must provide very good reasons for the customer to continue to stay and engage, rather than click away.  And that requires a complete thought.

In today’s Quick Win Clinic, Flint McGlaughlin, Managing Director and CEO of MECLABS, compares the value propositions of three different webpages —  AppViewX, Core Hospitality FurnitureVideo Brewery — and shares tips on how to more effectively communicate your brand.

His first caution — beware of using too many nouns.

 

The post Conversing with the Customer: Beware of using too many nouns appeared first on MarketingExperiments.
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About Ndayishimiye Boaz

Ndayishimiye Boaz

I was born 15/09/1992 in a country named Burundi.
When i was 7 years i began primary school where i spent i think over 7 years.
After that i enrolled in middle school and studied there for 4 years.I began super school in 2010 where i studied technical staff (civil engineering).At the end of 2014 i received an opportunity to continue my studies.

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The post Form Optimization: The importance of communicating value before making the “ask” appeared first on MarketingExperiments.