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Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it

 

Let’s suppose you have been perusing our website for a while now and have been educating yourself on landing page optimization. You are in the process of revamping a webpage and feel like you have arrived at a good value proposition. It’s well expressed in your headline and has further enticing information in the subheader. The graphics are good. You now think you’ve captured visitor’s attention. What’s next?

In this Quick Win Clinic, Flint McGlaughlin views a page from Core Hospitality Furniture that has several positive factors going for it. Our attention is captured. But just as the conversation gets rolling, it seems to end and we are left hanging, even a little confused.

“Beware of this danger where you have important content buried on your page.” — Flint McGlaughlin, CEO and Managing Director, MECLABS Institute

Watch the video to see where the mistake was made, and get some free advice on how to keep the conversation going with the customer so that they will be able to arrive at a conclusion, which powers a decision that is mutually beneficial to both customer and brand.

 

The post Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it appeared first on MarketingExperiments.
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About Ndayishimiye Boaz

Ndayishimiye Boaz

I was born 15/09/1992 in a country named Burundi.
When i was 7 years i began primary school where i spent i think over 7 years.
After that i enrolled in middle school and studied there for 4 years.I began super school in 2010 where i studied technical staff (civil engineering).At the end of 2014 i received an opportunity to continue my studies.

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